About this role
WRITER is seeking a Senior Manager, Lifecycle & Audience Marketing to own and execute our email and lifecycle marketing programs. You will be responsible for developing strategy, building nurture programs, and optimizing engagement across the customer journey. This role requires a hands-on approach to execution in HubSpot and a forward-thinking perspective on leveraging AI for personalized communication.
What we are looking for 6
- Own end-to-end email and lifecycle marketing strategy and execution in HubSpot
- Build and manage emails, audiences, workflows, and nurture programs
- Drive audience segmentation using behavioral, account, and engagement signals
- Partner cross-functionally with demand generation, content, and sales teams
- Explore and implement AI-driven personalization in lifecycle marketing
- Establish reporting framework to measure impact on pipeline and revenue