Lifecycle & CRM Manager

Zipline is seeking a Lifecycle & CRM Manager to scale customer engagement efforts. This role involves translating lifecycle strategy into actionable campaigns across email, push, SMS, and in-app messaging to drive customer activation, order frequency, and retention. You will own campaign planning, execution, optimization, and performance, ensuring personalized customer experiences and contributing to business growth.

• Plan and execute customer campaigns across multiple channels
• Build and optimize customer journeys for activation and retention
• Manage the lifecycle marketing calendar and business priorities
• Build, QA, and launch campaigns in Braze or similar platforms
• Partner with analytics to measure performance and identify insights
• Expand testing, automation, and personalization initiatives