Lead, SMC Marketing (B2B Content)

Snapchat is seeking a Lead, SMC Marketing to develop and execute marketing content strategies for small and medium customers. This role involves creating sales enablement materials, on-platform notifications, and web content to drive revenue growth. You will collaborate with cross-functional teams, including Data Science and Revenue, to build impactful, measurable campaigns.

• Develop and execute messaging and creative strategy for sales enablement material
• Own and develop customer centric content strategy to support global revenue programs
• Ideate on content initiatives to improve engagement and conversion rates
• Lead Revenue and Data Science teams to test and learn content
• Stay ahead of industry trends to innovate on content
• Lead content creation with design, web development and copywriting teams