Social Commerce Content Growth Manager

Drive brand consideration, engagement, and sales by developing a scalable social media content ecosystem, with a focus on TikTok and emerging social commerce platforms. Collaborate with agencies, creators, and internal teams to produce high-quality content and establish guidelines for consistent brand messaging.

• Develop and execute scalable content production plans across social media platforms, particularly TikTok
• Lead the creation of brand-led content strategies for TikTok and other social commerce channels
• Identify, onboard, and manage relationships with content creators, influencers, and affiliates
• Establish livestream content best practices and develop content guidelines
• Collaborate with Brand, Marketing, Ecommerce, Legal, Regulatory, and Customer Experience teams
• Track KPIs related to content output, engagement, creator performance, brand consideration, and sales