Marketing Assistant Manager

Sony Music Global is seeking a Marketing Assistant Manager in Hong Kong to develop and execute marketing strategies for artists and music releases. This role involves driving audience engagement, streaming growth, and commercial success through integrated campaigns across digital, social, content, and media channels.

• Develop and execute comprehensive marketing plans for artists and releases
• Lead end-to-end campaign management from pre-release to post-release evaluation
• Create and implement social media strategies across various platforms
• Analyze streaming, social media, and campaign performance data
• Manage campaign budgets and ensure effective allocation of resources
• Minimum 4-5 years experience in the music industry