Regional Organic Content Specialist

Lennar is seeking a Regional Organic Content Specialist to manage and execute non-paid digital content across multiple social media platforms for 3-4 homebuilding divisions. This role involves planning, creating, and publishing content that aligns with national brand goals while resonating with local audiences, analyzing performance, and optimizing visibility. The specialist will partner with local and national teams to ensure organic content contributes to business objectives.

• Manage organic content execution across Facebook, Instagram, LinkedIn, TikTok, and YouTube
• Develop and oversee content creation workflows using Canva templates
• Monitor, analyze, and engage with audiences as the brand voice
• Develop tailored organic campaigns to support division-level priorities
• Own optimization of Google Business listings for Welcome Home Centers
• Lead review response strategy to maintain brand reputation