Senior Copywriter

Power Digital is seeking a Senior Copywriter to craft compelling, results-driven messaging for paid media and social media advertising. This role focuses on performance creative, where your copy will be measured for its impact on ROI and engagement. You will collaborate with cross-functional teams to develop innovative campaigns and iterate based on data insights.

• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
• Produce multiple, distinct copy directions per brief based on testable hypotheses
• Analyze performance data and iterate on copy to improve results
• Contribute to campaign platform development and strategy
• 3+ years writing performance creative in a paid media/paid social environment
• Deep platform fluency and understanding of ad performance metrics