About this role
SOCi is seeking a Director, Customer & Partner Marketing to lead strategies that drive customer expansion, generate partner pipeline, and support retention. This role involves developing and executing data-driven campaigns across various customer segments and partner types, leveraging AI and automation to optimize performance. You will collaborate closely with sales, customer success, and product marketing teams to achieve revenue goals and manage a high-performing marketing team.
What we are looking for 6
- Develop and execute customer marketing strategies for expansion, cross-sell, and upsell
- Create and manage partner marketing programs to generate pipeline
- Utilize AI and automation for campaign optimization and efficiency
- Collaborate with sales, customer success, and partnerships teams
- Manage and develop a customer and partner marketing team
- Drive measurable pipeline and revenue through targeted campaigns