About this role
Lead the strategy and execution for AAA Club Alliance's owned customer channels, focusing on improving customer engagement, retention, and lifetime value. You will align business priorities, customer insights, and channel capabilities to deliver targeted customer experiences across multiple business lines. This role requires a strategic thinker with strong data literacy to drive measurable results and enhance our CRM efforts.
What we are looking for 6
- Develop and advance CRM and owned-channel strategy across multiple business lines
- Own the roadmap for CRM vision and prioritize delivery plans
- Champion a customer-first approach while meeting commercial and regulatory requirements
- Identify opportunities to improve customer engagement, retention, loyalty, and lifetime value
- Manage owned channels including email, SMS, and push notifications
- Analyze data to drive actionable recommendations and optimize CRM effectiveness