Senior Manager - Commerce growth and Performance Marketing

Lead Abbott Nutrition India's commerce growth strategy and performance marketing efforts across various digital channels. This role focuses on defining and executing strategies to accelerate GMV, revenue, and market share through portfolio optimization, media effectiveness, and innovation in e-commerce, quick commerce, and DTC platforms.

• Define 3-year commerce growth vision and roadmap
• Lead performance marketing across e-commerce marketplaces
• Develop DTC-first innovation and NPI launch strategies
• Manage agencies, media partners, and technology providers
• Own KPI framework, attribution, and analytics
• Partner with cross-functional teams for execution excellence