About this role
Zillow is seeking a Senior Marketing Specialist to own the strategy and execution of Search Engine Marketing (SEM), Performance Max, and Google Demand Gen campaigns. You will independently manage large-scale performance marketing initiatives, develop annual channel goals, and lead experimentation to drive significant business results. This role offers the opportunity to innovate within a collaborative, data-informed team and shape the future of Zillow's marketing efforts.
What we are looking for 6
- Manage large, complex performance marketing campaigns (Google Search, Performance Max, Demand Gen)
- Develop annual channel goals and strategy for multi-million dollar budgets
- Lead experimentation and build AI solutions to improve campaign performance
- Collaborate with cross-functional teams and global partners
- Analyze data, provide insights, and present performance to stakeholders
- 5+ years of experience in performance marketing with a focus on Google platforms