About this role
As a Senior Manager, Growth Marketing, you will own and optimize the entire growth funnel for key SmartBear products, driving pipeline and revenue from lead generation to closed-won deals. You will lead a team of growth marketers, setting clear goals and holding them accountable for results, while partnering closely with Sales, Product Marketing, and Digital Marketing to execute impactful campaigns.
What we are looking for 6
- Lead and develop a team of growth marketers responsible for product funnels
- Accountable for core funnel metrics from leads generated to closed-won revenue
- Partner with Finance and Sales to set product-level targets and execute go-to-market plans
- Collaborate cross-functionally with Product Marketing, Digital Marketing, Creative, and Brand
- Deep understanding of the digital growth funnel (SEO, paid search, CRO, PLG)
- Hands-on experience with Marketo/HubSpot and Salesforce, including building custom reports