Director, Growth & Marketing

CIBC is seeking a Director of Growth & Marketing to lead integrated, full-funnel marketing programs for Personal and Business Banking. This role involves shaping and optimizing campaigns for acquisition, activation, engagement, and retention within an agile environment. You will leverage data-driven insights and collaborate with cross-functional teams and agency partners to drive marketing effectiveness and business growth.

• Develop and execute full-funnel marketing campaigns across paid, owned, organic, and earned channels
• Optimize campaign performance through experimentation and a test-and-learn mindset
• Inform media strategy, planning, and execution in partnership with agencies
• Utilize analytics and measurement frameworks to drive actionable recommendations
• Collaborate within agile squads with Product Owners and cross-functional teams
• Influence stakeholders and build alignment without direct people leadership