Director, Performance Marketing

Help Scout is seeking a Director of Performance Marketing to lead paid and performance marketing strategies, accelerating signups and brand awareness. This remote role will own the performance marketing motion, driving growth across self-serve, product-led, and sales-assisted channels. You will report to the VP of Marketing and partner closely with cross-functional teams to connect paid spend to pipeline and revenue.

• Own performance marketing strategy for paid, lifecycle, and conversion efforts
• Drive growth for self-serve, product-led, and sales-assisted models
• Partner with Sales and RevOps to connect paid spend to pipeline and revenue
• Identify and evaluate new channel investments, including paid social and affiliate
• Define Help Scout's presence in AI-driven discovery and search
• Build the roadmap for performance marketing needs and potential headcount

• No visa sponsorship is available.