Director, Ad Solutions GTM

Life360 is seeking a Director of Ad Solutions Go-to-Market (GTM) to build and execute the strategy for their new family ads platform. This role will define how ad products reach buyers, create sellable solutions, and influence the product roadmap based on advertiser and seller feedback. The goal is to establish a repeatable, outcomes-based advertising business.

• Own end-to-end product GTM strategy and execution for Life360 Ads products
• Define and drive the go-to-market motion from pre-launch readiness to field activation
• Influence the Ads Product Roadmap by representing advertiser and seller needs
• Build verticalized, outcomes-oriented ad solutions for specific industries
• Drive sales enablement with training, narratives, and collateral
• Lead cross-functional teams across Product, Marketing, Sales, and Legal