Assistant Manager, Marketing

PUMA Malaysia is seeking a dynamic Sports Marketing leader to shape and execute local strategies for our performance categories, focusing on Running and Training. You will build ambassador networks, establish key partnerships, and drive impactful activations to elevate PUMA's brand leadership in Malaysia. This role requires a strategic mindset and a proven ability to deliver measurable business results.

• Develop and execute integrated marketing plans for Performance categories (Run/Train/Teamsports)
• Build and manage a portfolio of ambassadors, athletes, and teams
• Lead agency relationships and oversee marketing communication plan execution
• Plan and lead impactful Go-To Market plans, including events and sponsorships
• Collaborate with cross-functional teams to integrate activations
• Minimum 5 years of experience in sports marketing, preferably with running category exposure