Engagement Marketing Manager

Waymo is seeking an Engagement Marketing Manager to develop and execute lifecycle marketing campaigns across email, push, and in-app messaging. This role involves leveraging audience insights for segmentation and personalization, collaborating with cross-functional teams, and measuring campaign impact to drive engagement and retention for Waymo's autonomous driving technology.

• Develop and manage lifecycle marketing campaigns across email, push, and in-app messaging
• Increase engagement, retention, and LTV through promotional and non-promotional messaging
• Leverage audience insights to build sophisticated segments for personalized content
• Partner with Product, Data Science, and Product Marketing for consistent messaging
• Measure campaign impact, report on learnings, and recommend strategic next steps
• Lead content development and manage technical setup of campaigns and creative assets