Marketing Specialist, Product Marketing

Drive the market success of TaxWise, a trusted tax preparation solution, by developing compelling value propositions and go-to-market strategies. You will collaborate with cross-functional teams to bring new capabilities to market, enhance customer engagement, and strengthen the product's competitive position.

• Develop product positioning and messaging
• Execute go-to-market plans for product launches
• Create customer-facing content across digital channels
• Conduct market and competitive research
• Develop customer lifecycle marketing programs
• Analyze campaign performance and customer insights