Director - Digital Marketing

Lead customer acquisition and revenue growth for Talbots and Haven Well Within by owning paid media and CRM channel strategy, execution, and optimization. This role balances brand stewardship with performance rigor, leveraging data and testing to drive profitable growth across an omnichannel ecosystem.

• Own paid media strategy and investment across Search, Paid Social, Display, Affiliate
• Drive customer acquisition, reactivation, and incrementality with focus on ROI, LTV, and efficiency
• Own Email and SMS lifecycle strategy including acquisition, onboarding, promotional, and retention programs
• Define KPIs and success metrics across media, CRM, and omnichannel impact
• Lead, mentor, and develop high-performing teams across paid media and CRM
• Manage agencies and vendors to ensure strong collaboration, accountability, and innovation