Product Marketing Manager

Rakuten Rewards is seeking a Product Marketing Manager to own the strategy, messaging, and go-to-market approach for our Refer-a-Friend program. You will shape how we communicate the value of Rakuten Rewards to our members, driving product adoption and trust. This highly visible role offers the opportunity to impact a critical growth lever and deliver significant business results.

• Develop and execute product marketing strategies for the Refer-a-Friend program
• Craft compelling consumer messaging and value propositions
• Partner with Product, Brand, and Analytics teams
• Drive member acquisition and engagement through effective campaigns
• Optimize messaging and user journeys across web, app, and email
• Analyze user insights to inform positioning and GTM strategy