Marketing Paid Search Specialist

Drive search execution and optimization strategy for Crate & Barrel's CB2 brand, managing paid search, shopping, and PMAX campaigns. This role focuses on incrementality, omni-channel lift, and algorithmic efficiency to achieve business growth. You will translate high-level strategy into tactical excellence through data-driven optimizations.

• Manage end-to-end setup and optimization of Search, Shopping, and PMAX campaigns
• Conduct daily pacing and performance checks against KPIs
• Partner with Martech and Feed management for product feed optimization
• Execute A/B tests and experiments to improve program efficiency
• Analyze performance data to identify insights and recommend next steps
• Collaborate with SEO, eCommerce, and Merchandising teams