Performance Marketer, Paid Growth (Consumer Apps)

As a Performance Marketer, you will own paid user acquisition for a consumer apps startup, driving growth for a new app launch. You'll manage campaigns end-to-end across Meta and TikTok, focusing on creative development and performance optimization. This role offers a unique opportunity to shape growth strategies from the ground up.

• Manage paid acquisition campaigns on Meta and TikTok
• Develop and test ad creatives, including UGC and AI-assisted content
• Track performance using mobile attribution tools (AppsFlyer, SKAdNetwork)
• Optimize for cost per install and cost per activated user
• 1-5 years of experience in app-install campaigns
• Strong ad writing and creative testing skills