Manager - Marketing & Communication (Brand & Product Marketing)

Lead bankwide and product marketing campaigns, acting as the custodian of the HLB brand to drive brand health and market positioning. This role involves end-to-end ownership of brand campaigns, managing internal stakeholders and external agencies to translate business needs into impactful media plans and creative campaigns.

• Lead strategy, execution, and performance of bankwide and product marketing campaigns
• Act as brand custodian, enforcing style guides and brand guidelines
• Manage creative process from conceptualization to production
• Oversee creation and management of brand, corporate, and promotional materials
• Manage advertising agencies, production houses, and vendors
• Manage media agency and partners to maximize ROI