Growth Marketing Lead, Marketplace

Wonderschool is seeking a Growth Marketing Lead to drive acquisition for both parents and early childhood educators on their marketplace. This hands-on role involves managing performance marketing, conversion optimization, and AI-powered personalization for parents, alongside grassroots recruiting efforts like community outreach and social campaigns for educators. The ideal candidate is analytical, technically fluent, and skilled in building scalable growth systems.

• Own parent acquisition funnel including paid ads, landing pages, and conversion optimization
• Utilize AI tools for personalized parent experiences and scaled messaging
• Plan and execute events for provider recruitment and community outreach
• Build scalable systems and measurement infrastructure for growth
• Analyze key metrics like CAC, conversion rates, and unit economics
• Collaborate with product and engineering on website and funnel improvements