Senior Marketing Specialist

As a Senior Marketing Specialist, you will develop and scale integrated customer journey programs across the Medical Surgical division to address unmet patient and hospital needs. You will translate healthcare gaps into practical programs, combining customer insights with cross-business collaboration and omnichannel engagement. This role is crucial for driving commercial growth and improving patient care through innovative healthcare technology.

• Identify customer needs and care pathway gaps in hospital environments
• Map healthcare professional and patient journeys for program opportunities
• Develop cross-therapy value propositions for shared needs
• Lead omnichannel engagement strategies across multiple channels
• Create scalable playbooks and activation materials for regional deployment
• Track program performance and recommend improvements