About this role
We are seeking a passionate Marketing Growth & Content Optimization Manager to develop and execute integrated marketing strategies that drive player acquisition, engagement, and revenue growth. You will leverage consumer insights and performance data to optimize marketing effectiveness and identify new growth opportunities across our lottery portfolio.
What we are looking for 6
- Develop and execute integrated marketing strategies across multiple channels
- Optimize campaign performance and media efficiency using data and insights
- Identify and evaluate growth opportunities through media innovation and audience strategies
- Partner with Analytics, Media Agency, and Product teams
- Monitor KPIs and evaluate performance against market trends
- Minimum three years of experience in growth or performance marketing