Search Specialist

WPP Media is seeking an analytical and results-oriented Search Specialist to design, manage, and optimize paid campaigns across Google's ecosystem. You will focus on maximizing ROAS, optimizing CPA, and scaling lead/sales generation through strategic SEM, effective copywriting, and continuous campaign improvement.

• Design SEM strategies and conduct advanced keyword research
• Create and manage Google Ads campaigns (Search, PMax, Shopping, Display, YouTube)
• Write persuasive, conversion-oriented ad copy
• Optimize Quality Score, adjust bidding strategies, and perform A/B testing
• Configure conversion tracking and monitor key KPIs
• Present actionable reports and recommendations