Marketing Manager

Level Infinite, Tencent's international gaming brand, is seeking an IP Brand Marketing Manager to lead brand strategy and user engagement for established game titles. This role involves developing and executing marketing campaigns, fostering content ecosystems, driving cross-industry collaborations, and leveraging user insights to optimize strategies. The ideal candidate will have a strong understanding of gaming marketing, content platforms, and data-driven approaches.

• Develop and execute IP brand strategy and user marketing for established games
• Create and manage content ecosystems for traffic growth and user influence
• Lead cross-industry collaborations and resource integration for IP expansion
• Utilize user insights to refine marketing strategies and communication
• Implement and track integrated marketing campaign performance
• Over 5 years of gaming marketing experience with successful IP campaigns