SEO Content Specialist

Drive search visibility and online performance by transforming high-level SEO strategy into optimized website content. You will bridge content creation, technical execution, and merchandise management, collaborating with merchandising and content teams to refine product and landing page copy. This role also supports cutting-edge Answer Engine Optimization (AEO) initiatives, focusing on content for generative AI and conversational search intent.

• Optimize website content for SEO and AEO, including product, category, and educational pages
• Develop and structure articles for LLM indexing and citation
• Collaborate with merchandising teams on keyword and copy strategy
• Manage content within backend e-commerce and CMS tools
• Analyze content performance using SEO platforms and analytics tools
• Integrate organic content into the broader digital customer journey