About this role
As a Senior Marketing Manager for our Homes business, you will develop and execute B2B marketing plans targeting mortgage brokers. This role involves strategic planning and hands-on delivery, using data and insights to drive engagement and build relationships within a regulated environment. You will influence marketing direction and collaborate across teams to achieve business objectives.
What we are looking for 6
- Lead B2B marketing campaigns for the Homes business from planning to delivery
- Manage trade advertising and external partner relationships
- Utilize data and insight to personalize broker communications
- Embed the 'Let's Find a Way' broker proposition across all marketing activity
- Monitor campaign performance and identify areas for improvement
- B2B marketing experience in a regulated environment with broker audience understanding