Marketing Manager

Dow Jones is seeking a Marketing Manager to drive demand and lead generation for its Energy division in Singapore. This role involves developing marketing strategies, executing campaigns across various channels, and collaborating with sales and product teams to build a robust pipeline of leads and event registrations. The ideal candidate will have a strong understanding of the energy market and proven experience in marketing strategy and execution.

• Develop marketing strategy and annual plans with specific KPIs
• Lead, execute, and measure multiple campaigns tied to revenue
• Define buyer personas, buyer journeys, and product positioning
• Oversee creative and messaging for all channels
• Manage all aspects of event promotion
• Drive key marketing acquisition metrics including sales leads and revenue