Senior Manager, User Acquisition

Underdog is seeking a Senior Manager of User Acquisition to lead strategy and execution for paid search and programmatic channels, focusing on Google UAC and Apple Search Ads. This role involves managing partner relationships, driving a testing roadmap, and translating data into actionable insights to optimize LTV and pROAS targets. The ideal candidate has 7+ years of UA experience, deep expertise in Google Ads, and a background in high-growth consumer apps.

• Own strategy, execution, and optimization for paid search and programmatic channels
• Expertise in Google UAC, Apple Search Ads, and DSPs
• Manage partner relationships and hold reps accountable for performance
• Lead testing roadmap for new partners and app-based UA innovation
• Translate MMP and backend data into performance narratives and budget recommendations
• Collaborate with Analytics, Data Science, and Creative teams