Marketing & Client Development Senior Specialist – Digital Experience, Email

Cooley is seeking a Marketing & Client Development Senior Specialist to manage the end-to-end execution of email marketing campaigns. This role involves building automated workflows, segmenting audiences, ensuring quality and compliance, and analyzing campaign performance to drive strategic growth. You will be a key player in translating marketing strategies into measurable market impact.

• Execute and deploy email campaigns, including HTML formatting and testing
• Build and maintain automated nurture sequences and trigger-based workflows
• Perform advanced database segmentation and list management
• Oversee quality assurance and ensure compliance with global privacy regulations
• Set up and execute A/B tests for campaign optimization
• Analyze and report on email campaign performance metrics