About this role
Later is seeking a VP of Growth Marketing to lead their marketing to revenue generation engine. This player-coach role involves managing a team of 12+ marketers, owning product marketing for brand and creator audiences, and overseeing paid media, SEO, email, CRO, and ABM. You will be responsible for the growth marketing budget and driving measurable action across the entire customer journey, from acquisition to reactivation, and for pipeline and revenue across all business lines.
What we are looking for 6
- Own end-to-end growth marketing strategy, connecting product marketing, demand generation, and lifecycle into a revenue-focused plan
- Lead, coach, and develop a team of ~12 marketers across product marketing, digital channels, and growth
- Direct paid media, SEO/AEO, email, in-app lifecycle, CRO, web, and ABM strategies
- Own attribution and marketing measurement in partnership with RevOps and MarketingOps
- Drive measurable action across acquisition, retention, expansion, and reactivation
- Partner closely with Sales, Product, RevOps, and Web teams