Lead Marketer, NAM Upmarket Strategy

HubSpot is seeking a Lead Marketer to join their Upmarket Strategy team in the US. This role focuses on designing and executing high-impact, multi-channel marketing campaigns to drive pipeline growth for Mid-Market and Corporate segments. You will balance strategic planning with hands-on execution, leveraging customer insights, data, and AI to achieve measurable business outcomes and influence cross-functional partners.

• Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels
• Own end-to-end campaign execution, including audience strategy, landing pages, and performance optimization
• Develop channel strategies across paid, earned, and owned media
• Recruit and manage executive speakers, customer advocates, and industry experts
• Create AI-enabled campaign playbooks and identify opportunities for improvement
• Lead field program execution, including venue selection, vendors, and logistics