Marketing Director

Palm Beach State College seeks a Marketing Director to develop and execute integrated marketing and advertising campaigns focused on branding and enrollment. This role directs external campaigns, manages digital and traditional marketing strategies, and oversees SEM, paid social media, and content initiatives to advance the College brand.

• Develop and implement data-driven marketing strategies and campaigns
• Oversee SEM, paid social media, and digital lead generation
• Manage internal and external branding for campus publications and promotions
• Recruit, supervise, and evaluate marketing department staff
• Manage marketing department budget and vendor relationships
• Collaborate with internal clients and external community to promote partnerships