Small Business Portfolio Marketing Manager

Lead portfolio marketing strategy for Small Business Credit Card clients, developing and executing multi-channel programs to drive growth, retention, and engagement. This role involves translating business objectives into actionable marketing plans and partnering across various teams to deliver targeted programs and product launches, while ensuring alignment with regulations and bank policies.

• Develop and lead portfolio marketing strategies
• Translate client insights into segmentation strategies
• Develop deepening and lifecycle marketing strategies
• Analyze portfolio trends to identify growth opportunities
• Lead campaign development from strategy through execution
• Partner with data, risk, and compliance teams