B2B2C Marketing Lead (Contract)

Summer is seeking a contract B2B2C Marketing Lead to design and execute innovative digital campaigns that drive resident enrollment in city and state programs. You will own campaign strategy from launch to sustained enrollment, testing new channels and crafting compelling messaging to convert complex benefits into accessible opportunities. This role requires a creative, data-driven marketer who can translate intricate programs into magnetic consumer campaigns.

• Design and execute B2B2C digital campaigns for resident enrollment
• Develop go-to-market plans including audience, channel, budget, and targets
• Concept, launch, and optimize multi-channel campaigns across diverse populations
• Create human-first messaging for distinct resident groups
• Track and report on campaign performance, tying spend to enrollments
• 6+ years of growth, digital, or B2B2C/B2C marketing experience