Senior Channel Marketing Specialist

GoTo is seeking a Senior Channel Marketing Specialist to develop and execute regional channel marketing strategies that drive partner engagement and revenue growth. You will build co-marketing plans with priority partners, lead marketing activities like webinars and tradeshows, and collaborate with cross-functional teams to ensure program alignment. This role requires analyzing key metrics to measure the success and ROI of partner marketing activities.

• Collaborate with sales teams to develop and execute regional channel marketing strategies
• Build structured co-marketing plans with priority partners
• Lead planning, logistics, and execution of partner and channel marketing activities
• Coordinate internal involvement across all partner marketing activities
• Analyze and report on key metrics to measure success and ROI of partner marketing activities
• 3+ years of Channel Programs and Partner Marketing experience