About this role
As a Sr. Growth Marketing Manager at iHerb, you will own paid growth strategies end-to-end for specific global markets, driving new customer acquisition and revenue outcomes. This role requires a blend of strategic market leadership and hands-on channel expertise, focusing on optimizing media allocation, measurement, and creative strategy across various digital platforms to achieve ambitious growth targets.
What we are looking for 6
- Own paid media budget, forecast, and pacing for assigned countries
- Manage performance channels including Google, Meta, TikTok, and Apple Search Ads
- Develop and execute channel structure, bidding strategy, and audience segmentation
- Drive new-customer acquisition, revenue, CAC, and return targets
- Translate market dynamics into effective media decisions
- Act as platform expert for AI-driven campaigns and signal quality