Senior Digital Marketing Manager

Postman is seeking a Senior Demand Generation Manager to drive pipeline growth through impactful digital campaigns. This role focuses on connecting content strategy, organic programs, and digital execution to both product-led and sales-led growth motions, attracting, engaging, and converting high-intent audiences to move deals forward.

• Develop and execute digital demand generation strategy aligned to pipeline creation and revenue goals
• Own the strategy and execution of marketing programs designed to drive pipeline
• Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams
• Work closely with sales leaders and SDR teams to identify content gaps and build assets
• Optimize content experiences, landing pages, and digital flows for engagement and conversion
• Own KPIs tied to pipeline creation and program efficiency