Media & Digital Marketing Manager

As the Media & Digital Marketing Manager, you will lead Philips Personal Health Türkiye's integrated media strategy and consumer engagement across all channels. You will drive brand growth, demand generation, and commercial performance by orchestrating media investments throughout the consumer journey, ensuring accountability for media planning, digital engagement, and marketing effectiveness.

• Develop and execute integrated media strategy across paid, owned, and earned channels
• Lead performance marketing across Search, Social, Programmatic, Video, Display, and Retail Media
• Drive consumer acquisition, engagement, and conversion objectives
• Develop retail media strategies and support D2C growth
• Define content distribution strategy and lead influencer activation programs
• Translate consumer insights into actionable media strategies and monitor campaign effectiveness