Manager, Retail Expansion & Growth Marketing

Lead the marketing strategy for new J.Crew Factory store openings and manage the store anniversary program. This role involves developing integrated plans to drive awareness, traffic, and customer acquisition, analyzing performance, and collaborating with cross-functional teams.

• Lead end-to-end marketing strategy for new store openings
• Develop tailored marketing plans based on customer and market opportunity
• Partner with Field Leadership to translate business priorities into marketing strategies
• Lead development and evolution of store anniversary program
• Own measurement and reporting of new store marketing performance
• Identify insights and translate them into actionable recommendations