Sr Mgr, Social Media & Content

Lead the digital content team in creating and executing strategic online content for social media, websites, blogs, email, and video campaigns. You will manage paid social media strategies, measure content effectiveness, and develop content roadmaps to support business growth. This role involves managing staff, cross-functional teams, and vendor relationships, while ensuring adherence to brand standards and increasing website traffic through optimized content.

• Manage paid social media strategies and optimize campaigns
• Define and measure content effectiveness, including ROI
• Lead and mentor content staff and cross-functional teams
• Develop content creation goals, strategy, and editorial calendars
• Orchestrate content delivery across digital channels
• Increase website traffic through SEO-optimized content