Digital Marketing Manager

Lantern is seeking a Digital Marketing Manager to build and execute our digital marketing strategies, focusing on account-based marketing (ABM) and driving measurable pipeline and revenue growth. You will own our HubSpot platform, developing targeted multi-touch campaigns across email, social, and paid digital channels. This role requires a strategic thinker who can plan, implement, and analyze marketing efforts to demonstrate their impact on business objectives.

• Develop and execute account-based marketing (ABM) strategies
• Own and manage HubSpot for campaign execution and automation
• Plan and manage email marketing programs, including nurture flows
• Oversee organic and paid social media campaigns, particularly on LinkedIn
• Analyze marketing performance and report on key metrics to leadership
• Collaborate closely with Go-To-Market and sales teams