Marketing Manager

Workday is seeking a Marketing Manager to lead the go-to-market strategy for a high-priority AI initiative within a major enterprise software ecosystem. This role involves developing and executing integrated marketing plans, creating compelling content, and driving demand generation to achieve commercial goals. You will have the opportunity to define the strategy from the ground up, working closely with product, sales, and design teams.

• Own the go-to-market strategy for a strategic AI opportunity
• Develop and execute integrated marketing strategies for enterprise customers
• Build and manage campaigns across various channels
• Create high-quality content and messaging
• Track performance and translate data into actionable tactics
• Collaborate with product, sales, design, and CS teams