Growth Marketing Specialist

As a Growth Marketing Specialist at DraftKings, you will drive customer engagement and business growth by developing and executing impactful marketing campaigns across our Sportsbook and Predictions platforms. You will collaborate with cross-functional teams to translate business objectives into measurable marketing initiatives, leveraging customer insights and data analysis to optimize performance and identify new engagement opportunities.

• Develop and execute integrated, full-funnel growth marketing campaigns
• Collaborate with cross-functional teams to align marketing initiatives with business objectives
• Analyze customer insights and campaign performance to inform marketing strategies
• Develop marketing and creative briefs for campaign execution
• Support campaign objective setting and measurement frameworks
• Identify opportunities to improve marketing workflows and efficiency