About this role
Headway is seeking a Digital Marketing Channel Manager to own and scale our paid social and premium video advertising efforts. This is a hands-on, individual contributor role where you will leverage AI and AI agents to drive efficiency and impact. You'll be instrumental in helping millions of people find affordable mental healthcare.
What we are looking for 6
- Own paid social (Meta) strategy, budget, buying, and optimization
- Launch and scale premium video (OLV/CTV) advertising programs
- Lead creative strategy and testing with cross-functional teams
- Build AI and agent workflows to automate and accelerate channel operations
- Design and analyze incrementality tests for data-driven decisions
- Manage significant ad budgets ($50M+ annually)