Content Marketing Manager

Amwell is seeking a Content Marketing Manager to develop and produce member-facing content across our service lines, focusing on engagement and performance. This role involves managing content strategy, overseeing a content library, and directing AI-assisted and contractor capacity to meet high-volume demands while ensuring brand consistency.

• Content strategy and production for member-facing services
• Manage Engagement Hub content library and maintenance
• Produce case studies and enablement assets
• Direct AI-assisted drafting and contractor capacity
• Drive content engagement metrics (open/click performance)
• 5+ years producing consumer/member-facing content at volume