About this role
Join ABB's Buying Opportunities Ecosystem team as a Marketing Specialist to drive marketing effectiveness across the APAC region. You will champion best practices, accelerate MarTech adoption, and support digital commerce initiatives, leveraging data and AI to enhance customer engagement and business outcomes.
What we are looking for 6
- Support country marketing teams in adopting best practices and MarTech
- Develop, execute, and optimize digital marketing campaigns
- Drive awareness, traffic, engagement, and conversion across digital channels
- Promote adoption of marketing technologies like Salesforce and Pardot
- Collaborate with stakeholders to improve marketing effectiveness
- Apply AI tools for content creation, campaign execution, and reporting